The percentage of social media marketers who plan to increase or decrease their video activity in the near future on the following social media platforms, along with the percentage who plan not to use the platform:
- YouTube
- TikTok
- Snapchat
The percentage of social media marketers who plan to increase or decrease their video activity in the near future on the following social media platforms, along with the percentage who plan not to use the platform:
87% agree that their department now focuses more on achieving business objectives rather than activating channel-based KPIs and goals.
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
Decision-makers rely heavily on others’ opinions, whether via word-of-mouth, social media, or review sites.
3 in 4 would be at least somewhat likely to sign up to a streaming service to watch their favorite sport.
A subset of highly active users are responsible for the vast majority of content.
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
Decision-makers rely heavily on others’ opinions, whether via word-of-mouth, social media, or review sites.
3 in 4 would be at least somewhat likely to sign up to a streaming service to watch their favorite sport.
A subset of highly active users are responsible for the vast majority of content.
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
The dreaded pop-up rears its head again.
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.