Social Media Users’ Increasing Brand Engagement

May 3, 2021

This article is included in these additional categories:

Cross-Media & Traditional | Customer Engagement | Customer-Centric | Digital | Social Media | Word of Mouth

The percentage of US social media users who say they have increased their use of social media for the following in the past year, along with the percentage who expect to increase their use of social for the following in the next 3 years:

  • Discovering new products, services, brands
  • Learning about products, services, brands
  • Purchasing products, services, brands
  • Recommending products, services, brands to family and friends
  • Following brands and companies
  • Interacting with brands and companies

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