Stages of the Customer Lifecycle Supported by Sales Enablement Articles

Seismic Sales Enablement Customer Lifecycle Support Apr2021

The differences between sales enablement visionaries and laggards in the extent to which sales enablement supports the following stages of the customer lifecycle:

  • Pre-sale, to support prospecting prior to prospects entering the sales funnel
  • During the sales process, to support the team looking to bring in new customers
  • Point of renewal
  • Post-sale, during the ongoing lifetime of the customer
  • Post-loss, after an organization is no longer a customer, in an effort to win back the business

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