Content marketers involved with strategic content management in their organization cite the following challenges with strategic content management:
- Ensuring that content creators across the organization follow the same guidelines
- Lack of budget
- Implementing the right technology(ies)
- Understanding the customer journey
- Content production workflow
- Using user experience (UX) design to improve the overall experience a customer has with our organization
- Enough staff skilled in content strategy
- Communication among teams so everyone is on the same page (e.g., content, marketing, IT, creative, sales)