Strategic Content Management Challenges Articles

ContentMarketingInstitute Strategic Content Management Challenges June2021

Content marketers involved with strategic content management in their organization cite the following challenges with strategic content management:

  • Ensuring that content creators across the organization follow the same guidelines
  • Lack of budget
  • Implementing the right technology(ies)
  • Understanding the customer journey
  • Content production workflow
  • Using user experience (UX) design to improve the overall experience a customer has with our organization
  • Enough staff skilled in content strategy
  • Communication among teams so everyone is on the same page (e.g., content, marketing, IT, creative, sales)

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