Struggles Measuring B2B ABM Efforts Articles

B2B marketers cite their current challenges for effectively measuring their account-based marketing efforts:

  • “We’re struggling to tie anonymous account engagement to known stakeholders”
  • “We’re struggling with messy CRM data”
  • “We’re struggling with integrating data across platforms”
  • “We’re struggling to map leads to their corresponding accounts”
  • “We’re struggling to tie ABM initiatives to closed/won business and revenue”
  • “Too early to tell”

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