Subscription Business Tactics to Retain At-Risk Customers Articles

Brightback Subscription Biz Customer Retention Tactics Feb2020

Offers and tactics used by B2B and B2C subscription businesses to retain customers who are planning to cancel, including:

  • Discounts
  • Personalized offer based on reason for cancellation
  • Bundles or cross-selling promotions
  • Option to downgrade
  • Emailing or calling at-risk customers
  • Option to pause or skip payment
  • Consultation or feedback session
  • Setup or onboarding services
  • Offer new educational content

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