Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
Decision-makers rely heavily on others’ opinions, whether via word-of-mouth, social media, or review sites.
3 in 4 would be at least somewhat likely to sign up to a streaming service to watch their favorite sport.
A subset of highly active users are responsible for the vast majority of content.
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
The dreaded pop-up rears its head again.
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
The dreaded pop-up rears its head again.
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Almost 9 in 10 adults ages 65 and older used the internet last year.
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.