Switching Brands Due to Product Availability Issues Articles

inriver Product Availability Brand Switching Dec2021

Online shoppers in the US, UK and Germany respond to the following questions:

  • “If an item you want from a specific brand is out-of-stock online, how likely or unlikely are you to purchase a similar product from a different brand?”
  • “If you can’t find an item from a specific brand online, how likely or unlikely are you to purchase a similar product from a different brand online?”

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