Technologies in Marketers’ Toolkit Articles

Salesforce MarTech Toolkit Sept2021

The percentage of marketing organizations around the world that report using the following technologies:

  • CRM system
  • Marketing analytics / measurement tools
  • Marketing attribution tools
  • Advertising platforms
  • Marketing automation / journey management
  • ABM platforms
  • Interaction / personalization management tools
  • Email service provider (ESP)
  • Content management platforms
  • Customer data platform (CDP)
  • Data management platform (DMP)
  • Artificial intelligence (AI)

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