The 10 most “intimate” brands as evidenced by social media text analytics. The list includes Disney, Tesla, Apple, Sony, YouTube, Mercedes-Benz, Trader Joe’s, Netflix, Android, and Sega. “Intimacy” in this case measures the extent to which consumers have relationships with brands – and the strength of those relationships.
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.