The 10 most “intimate” brands during COVID-19 (Summer 2020) as judged by US consumers. The list includes Apple, Amazon, Google, Walmart, YouTube, Toyota, Disney, Netflix, Chevrolet and PlayStation. “Intimacy” in this case measures the extent to which consumers have relationships with brands – and the strength of those relationships.
CMOs to Increasingly Prioritize CX and Innovation in the Coming Year
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
