The 10 most “intimate” brands during COVID-19 (Summer 2021) as judged by US consumers. The list includes Apple, Amazon, Disney, YouTube, and Google. “Intimacy” in this case measures the extent to which consumers have relationships with brands – and the strength of those relationships.
Young Adults’ TikTok Engagement Grows
Notably, 18-29-year-olds are as likely to support as to oppose a US government ban of TikTok.