The 10 most “intimate” brands in 2020 as judged by US consumers. The list includes Amazon, Disney, Apple, Ford, Jeep, Netflix, BMW, Chevrolet, Walmart, and PlayStation. “Intimacy” in this case measures the extent to which consumers have relationships with brands – and the strength of those relationships.
3 Points About Consumers and Direct Mail
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.