The 10 most “intimate” brands in 2020 as judged by US consumers. The list includes Amazon, Disney, Apple, Ford, Jeep, Netflix, BMW, Chevrolet, Walmart, and PlayStation. “Intimacy” in this case measures the extent to which consumers have relationships with brands – and the strength of those relationships.
How Did Video Ad Completion Rates Fare Last Year?
Completion rates were higher on desktops than on mobiles, but click-through rates (CTRs) were generally higher on mobiles than desktops.