The 10 most loved global brands on social media (based on an analysis of earned media posts expressing love about the brand in H2 2019 and H1 2020), including: Instagram, Amazon, Apple, Spotify, Disney, Netflix, Google, Samsung, Facebook and YouTube.
Consumers Are Less Interested in DE&I and CSR Messaging in Ads
By contrast, they’re more interested in ads that provide product information and discounts.