The Future of B2B Demand Gen Marketing Articles

The percentage of B2B demand gen marketers who agree with the following statements:

  • “We will focus more on the quality of leads, rather than the quantity of leads”
  • “Successful Demand Gen will require more touchpoints before qualification”
  • “Our Demand Gen KPIs will be even more closely tied to revenue than they are now”
  • “Marketers will need to reach buyers earlier and before they are in-market”
  • “Gen Z and Millennial buyers will avoid more sales calls and outreach”
  • “Prospects will consume more content in their buyer journey”
  • “We will adapt our lead scoring based on increased content consumption”

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