The percentage of B2B demand gen marketers who agree with the following statements:
- “We will focus more on the quality of leads, rather than the quantity of leads”
- “Successful Demand Gen will require more touchpoints before qualification”
- “Our Demand Gen KPIs will be even more closely tied to revenue than they are now”
- “Marketers will need to reach buyers earlier and before they are in-market”
- “Gen Z and Millennial buyers will avoid more sales calls and outreach”
- “Prospects will consume more content in their buyer journey”
- “We will adapt our lead scoring based on increased content consumption”