The Impact of YouTube Influencer Endorsements

January 12, 2021

This article is included in these additional categories:

Cross-Media & Traditional | Digital | Display & Rich Media | Magazines | Newspapers | Radio | Social Media | Sponsorships | Television | TV Advertising | Video

Among people who watch YouTube influencer videos, the percentage who say a YouTube influencer endorsement makes them more likely to buy than an ad on social media, TV, print, radio, or banner ad.


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