The Purpose of Content Marketing, per B2B Firms Articles

The percentage of B2B content marketers who list each of the following as a purpose of content marketing:

  • Create brand awareness
  • Generate demand/leads
  • Build credibility/trust
  • Educate audience
  • Nurture leads
  • Generate sales/revenue
  • Build loyalty with existing customers
  • Support the launch of a new product
  • Drive attendance to events
  • Build a subscriber audience

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