The Relationship Between Personal Data and Brand Trust Articles

Consumers’ responses when asked how brands can improve their trust:

  • “Easily allowing me to delete data I have provided”
  • “Transparency with me over data leaks and providing options to me”
  • “Creating a personalized experience for me based on my data”
  • “Adapting behaviors of my experience as new data is provided”
  • “Having control over my data does not impact my trust in a brand”
  • “There is nothing a brand can do to improve trust”

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