Consumers’ responses when asked how brands can improve their trust:
- “Easily allowing me to delete data I have provided”
- “Transparency with me over data leaks and providing options to me”
- “Creating a personalized experience for me based on my data”
- “Adapting behaviors of my experience as new data is provided”
- “Having control over my data does not impact my trust in a brand”
- “There is nothing a brand can do to improve trust”