The amount that the top 10 advertisers spent on media focused on African-Americans, comparing 2011 to 2019. The media covered in the analysis are: Cable TV, Network TV, Syndication TV, Spot Radio, and National Magazine. The top advertisers in 2019 include: Procter & Gamble; Berkshire Hathaway; Amazon; AT&T; PepsiCo; and Walt Disney Co.
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.