Top 10 Drivers of Brand Trust Among Global Consumers Articles

MorningConsult Top 10 Drivers Brand Trust May2021

The top 10 drivers of brand trust (from a list of 40) in terms of net importance among global consumers:

  • Respects and protects customers’ data, privacy and security
  • Is a good value for the price
  • Protects my personal data
  • Is high quality/makes high quality products
  • Treats customers well, even in tough times
  • Has good customer service/is responsive to problems
  • Consistently delivers on what they promise
  • Products/services are effective/work as advertised
  • Is reliable or dependable
  • Has the products I need available when I need them

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