The top 10 drivers of brand trust (from a list of 40) in terms of net importance among global consumers:
- Respects and protects customers’ data, privacy and security
- Is a good value for the price
- Protects my personal data
- Is high quality/makes high quality products
- Treats customers well, even in tough times
- Has good customer service/is responsive to problems
- Consistently delivers on what they promise
- Products/services are effective/work as advertised
- Is reliable or dependable
- Has the products I need available when I need them
