The top 10 issues (from a list of 18) contributing to the breakdown of trust in the advertising ecosystem, including: media rebates; invalid traffic and fraud; data confidentiality issues; lack of transparency into programmatic media supply chain costs; walled garden limitations on measurement; brand safety issues; and discrepancies between served and viewable impressions.
These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
