Top 10 Issues Keeping CMOs & Brand Managers Up at Night Articles

The 10 issues (from a list of 24) that are keeping the most CMOs and brand managers up at night:

• “ROI and ROMI”
• “COVID and covid-related employee management issues”
• “Supply chain snafus and product availability”
• “Inflation”
• “Competition from new brands”
• “Addressing innovation, AI, technology, the metaverse, and marketing automation”
• “Optimizing and owning CX and the customer journey”
• “Establishing trust between my brand and the consumer”
• “Consumer expectations regarding privacy, transparency, and CSR”
• “Deployment of predictive consumer behavior analytics and technologies”