Top 10 Issues Keeping CMOs & Brand Managers Up at Night Articles

The 10 issues (from a list of 24) that are keeping the most CMOs and brand managers up at night:

  • “ROI and ROMI”
  • “COVID and covid-related employee management issues”
  • “Supply chain snafus and product availability”
  • “Inflation”
  • “Competition from new brands”
  • “Addressing innovation, AI, technology, the metaverse, and marketing automation”
  • “Optimizing and owning CX and the customer journey”
  • “Establishing trust between my brand and the consumer”
  • “Consumer expectations regarding privacy, transparency, and CSR”
  • “Deployment of predictive consumer behavior analytics and technologies”

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