Top 10 Issues Keeping CMOs & Brand Managers Up at Night in 2022 Articles

The 10 issues that the most CMOs and brand managers said keep them up at night:

  • Work-from-Home/Remote Working/Return-to-Office issues
  • Inflation/Recession
  • Pressure for increased profits/shareholder value
  • Competition from new brands
  • Dealing with political dogma
  • Supply chain snafus and product availability
  • Deployment of predictive analytics
  • COVID and covid-related management issues
  • Identifying brand purpose/ESG issues

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