The 10 issues that the most CMOs and brand managers said keep them up at night:
- ROI/ROMI
- Work-from-Home/Remote Working/Return-to-Office issues
- Inflation/Recession
- Pressure for increased profits/shareholder value
- Competition from new brands
- Dealing with political dogma
- Supply chain snafus and product availability
- Deployment of predictive analytics
- COVID and covid-related management issues
- Identifying brand purpose/ESG issues