Top site searches and product pages on Amazon, 3/4-3/10/19.
CMOs’ Digital Spend Skews to Paid Over Owned or Earned Media
Paid digital media accounts for about one-quarter of marketing budgets.
Top 10 Site Searches and Product Pages on Amazon, Week of 3/4-3/10/19 Articles
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These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2022
There’s a new name at the top.
US Out-of-Home Ad Spending Recovers to Pre-Pandemic Levels
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period.
Roe v. Wade: Should Brands Take Action on the Recent Supreme Court Decision?
Both consumers and marketers are hesitant when it comes to companies taking a stance.
2022’s Top Brands Ranked by Customer Loyalty
Apple takes over from Amazon as this year’s leader.
TikTok Increasingly Being Used to Search for, Buy Products
Almost half (48%) of US adults said they’re likely to buy a product directly from TikTok, up from a third (33%) during the previous quarter.
These Are the Areas Marketers Think Will Be Most Important Over the Next 2 Years
Shifting to data-driven decision-making and improving the customer experience top the list.
The “Meh”-taverse: Americans Not Sold on Virtual Worlds
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
US B2B MarTech Spend Set for ~15% Rise This Year
US spending on martech solutions (both B2B and B2C) is forecast to exceed $20 billion for the first time this year.
TikTok Increasingly Being Used to Search for, Buy Products
Almost half (48%) of US adults said they’re likely to buy a product directly from TikTok, up from a third (33%) during the previous quarter.
These Are the Areas Marketers Think Will Be Most Important Over the Next 2 Years
Shifting to data-driven decision-making and improving the customer experience top the list.
The “Meh”-taverse: Americans Not Sold on Virtual Worlds
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
US B2B MarTech Spend Set for ~15% Rise This Year
US spending on martech solutions (both B2B and B2C) is forecast to exceed $20 billion for the first time this year.
3 in 4 Say They Use Cash Only in A Minority of Purchases
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.
Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.
8 in 10 Marketers Foresee Growing Involvement for the IT Team in Day-to-Day Marketing
Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.
Online Grocery Shopping Continues Ascent; Meal Kits Not So Much
The trend towards online grocery shopping has not abated in the US.