Top site searches and product pages on Amazon, 3/4-3/10/19.
B2B Executives Outline Their Most Important E-Commerce Initiatives
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Top site searches and product pages on Amazon, 3/4-3/10/19.
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Fewer than half of online shoppers would switch from their favorite store for a coupon offering 20% off one item.
84% rate their businesses as good or very good at understanding local area requirements.
CEOs have mixed views on their relationship with their CMOs.
A slight majority (53%) of US adults think that ads are a waste of time.
There have been marked increases in smartphone ownership among older adults and Hispanic adults.
Tech brands dominated the most improved list for 2023.
Almost all technical buyers watch work-related videos, and they seem to be spending more time doing so.
Ad loads were highest in the shortest podcasts, averaging 22% of episodes 15 minutes in length or shorter.
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
The dreaded pop-up rears its head again.
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Almost 9 in 10 adults ages 65 and older used the internet last year.
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.