Top ABM Priorities in 2020 Articles

Demandbase Top ABM Priorities Sept2020

The top account-based marketing (ABM) priorities for 2020, comparing all respondents with those who have had a full ABM program in place for at least 6 months. Both groups named these among their top 4:

  • ABM execution
  • Improving data quality
  • Aligning sales and marketing
  • Measuring the ROI of ABM programs

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