What consumers in the US and Canada who have recently participated in branded events and experiences feel are the best advertising methods for them to understand product benefits:
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Entertainment and education are the main reasons for tuning in, but diversion is also important.
Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.
6 in 10 TV homes stream on a smart TV on at least a weekly basis, up from half a couple of years ago.
Celebrants expect to spend about $274 each on Mother’s Day this year.
While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.
Content spending fell, while hardware spending grew considerably.
Intent data is said to be effectively solving critical go-to-market challenges.
Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
The number of paid music subscriptions grew by 8 million to reach 92 million.
Regional population shifts indicate that the most populous counties are moving to the South and West.
However, penetration figures for smart TVs, wireless headphones and smart watches are rising.
Social media ad spending stalled in the second half of the year, barely growing from the year-earlier period.
Rising prices are one of the top reasons for ceasing to buy from a brand.
A sizable portion of 18-29-year-olds report turning to TikTok for research before making a big purchase.
More are willing to opt in to brand communications on mobile for discounts and offers.
Martech orchestrators are identified as the path to a “fast-track career in marketing.”
Marketers are grappling with finding a balance between security and customer experience
