Top Audience-Related Benefits of CTV/OTT Advertising Articles

What CTT/OTT advertisers consider to be the top audience-related benefits of CTV/OTT advertising:

  • Precision audience targeting
  • Extended reach for linear TV campaigns
  • Captures declining TV audiences
  • Provides the benefits of TV with digital capabilities
  • Reaches a highly engaged opt-in audience
  • Solution to mobile/desktop privacy changes

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