The top 3 content marketing activities that B2B marketers think their organization will prioritize in 2020, including: improving quality/conversion of audience(s); improving on content distribution/promotion; focusing on content quality/quantity; improving on content marketing measurement; increase the size of audience(s); knowing the audience(s) better; and segmenting/capturing better data from audience(s).
One Way to Set B2B Content Apart from the Rest? Actively Promote It.
High quality and unique stories are the primary ways to differentiate B2B content.
