The top 3 content marketing activities that B2B marketers think their organization will prioritize in 2020, including: improving quality/conversion of audience(s); improving on content distribution/promotion; focusing on content quality/quantity; improving on content marketing measurement; increase the size of audience(s); knowing the audience(s) better; and segmenting/capturing better data from audience(s).
Where Does CX Fit on CEOs’ Agenda?
CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.