Top B2B Marketing Measurement Challenges Articles

DemandGenReport Top B2B Measurement Challenges July2020

The biggest challenges B2B executives face when measuring and demonstrating marketing performance and impact:

Inability to connect and analyze data across applications and platforms
  • Not enough resources
  • Inability to measure and track activity between specific buyer stages
  • Data is a mess
  • Inability to measure impact across channels/campaigns
  • Lack of reporting
  • Not sure what to measure/we lack clear KPIs
  • We don’t know where to begin
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