Top B2B Marketing Shifts of Focus, 2022 vs. 2021 Articles

What B2B marketers consider to be the industry’s biggest shifts of focus, comparing responses from 2022 and 2021:

  • Lead volume to lead quality
  • Long-term static planning to agile, real-time decisions
  • Implementing existing strategies to testing new tactics
  • Content creation to content amplification
  • Outbound sales to digital channels
  • Single-channel dependence to diversified marketing strategy
  • Lower funnel demand generation to integrated full-funnel campaigns

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