B2B marketers outline the tactics that work best within their nurture initiatives:
- Webinars
- Thought leadership articles
- Email newsletters
- Sales emails
- Customer content (i.e. case studies, reviews, etc.)
- Sales calls
B2B marketers outline the tactics that work best within their nurture initiatives:
There have been marked increases in smartphone ownership among older adults and Hispanic adults.
Tech brands dominated the most improved list for 2023.
Almost all technical buyers watch work-related videos, and they seem to be spending more time doing so.
Ad loads were highest in the shortest podcasts, averaging 22% of episodes 15 minutes in length or shorter.
However, the majority of younger decision-makers find downloaded content to be valuable.
Social media engagement and email marketing data are the most commonly used.
There’s marginal improvement in the outlook for spending on clothing and apparel.
Current vehicle owners are far more willing to be patient before making their new purchase.
A record number of Americans watched the big game. So which ads fared best? Depends on the metric…
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Fewer than half of online shoppers would switch from their favorite store for a coupon offering 20% off one item.
84% rate their businesses as good or very good at understanding local area requirements.
CEOs have mixed views on their relationship with their CMOs.
A slight majority (53%) of US adults think that ads are a waste of time.
There have been marked increases in smartphone ownership among older adults and Hispanic adults.
Tech brands dominated the most improved list for 2023.
Almost all technical buyers watch work-related videos, and they seem to be spending more time doing so.