Top B2B Tactics for Acquiring Prospect and Customer Data Articles

DGR Top B2B Tactics Acquiring Prospect Customer Data Jan2022

B2B marketers cite the tactics they find most effective for acquiring prospect and customer data:

  • Registration forms on own website (e.g. newsletters, webinars, downloads)
  • Content download/offer forms on dedicated landing pages
  • In-person events and trade shows
  • Online advertising
  • Co-registration on partner websites

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