Top Barrier to Personalization at Scale, per Marketing & IT Articles

The biggest barrier to personalization at scale, according to a survey of marketing and IT decision-makers:

  • “Audience segments vary by channel”
  • “Teams (e.g. marketing & IT) are siloed and/or have different priorities”
  • “Lack of timely or actionable insights”
  • “Data not available/accessible in real time”
  • “Incomplete customer 360/unable to resolve customer identity data”
  • “Unable to integrate key platforms/components of our martech stack”
  • “Lack of customer experience strategy”

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