Top Barriers to B2B Data Quality Investments Articles

Among B2B (and both B2B-and-B2C) marketing, sales, data, and operations leaders, the percentage who consider the following to be the most significant barriers to greater investment in data quality at their company along with the percentage who report that each has increased as a barrier in the past 12 months:

  • Budget
  • Lack of internal resources
  • Lack of results evidenced that support greater investment in data quality (lack of ROI proof)
  • Difficult to make the business case – lack of belief in the perceived usefulness of data quality investments
  • Having other priorities
  • Lack of support (in terms of people and time)
  • Lack of skillsets
  • Better ROIs in other initiatives
  • Key decision makers aren’t onboard
  • Lack of knowledge of best practices
  • Reduced headcount

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