Top Barriers to Greater Investment in B2B Sales and Marketing Data Quality Articles

DnB Top Barriers B2B Sales Marketing Data Quality Investment May2020

The top-cited barriers to greater investment in B2B sales and marketing data quality:

  • Cost
  • Better ROI with other initiatives
  • Lack of understanding of data quality
  • Lack of results evidenced
  • Key decision-makers not on board

Pin It on Pinterest