Top Barriers to Integrating DE&I into Marketing Articles

CMOSurvey Top Barriers Integrating DEI to Marketing Oct2021

Top marketers cite their top three barriers to bringing DE&I into the core of their marketing strategy and decision-making:

  • Difficulty assessing the value of DE&I-related opportunities
  • Difficulty envisioning DE&I-related opportunities
  • Lack of good DE&I decision making processes to drive strategy
  • Difficulty designing DE&I-sensitive actions
  • Difficulty implementing DE&I changes across the organization
  • Lack of true top management support

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