Social media marketers identify the biggest challenges their teams are currently facing when managing their brands’ social media presences:
- Identifying and responding to emerging trends and topics on social media
- Keeping up with rapidly changing social media algorithms and features
- Generating engaging content that resonates with our target audience
- Managing the volume of incoming messages and comments on social media
- Finding the right balance between automation and human touch in social media management
- Managing social media crisis situations and negative comments/reviews
- Measuring the effectiveness of social media campaigns and ROI
- Maintaining brand reputation on social media
