Top Challenges Facing Communications Articles

JOTWSwordandScript Top Comms Challenges Aug2021

Professionals working in communications, public relations and public affairs identify the top challenges facing communications from the following list:

  • Too many priorities
  • Cutting through the noise
  • Leaders don’t understand comms
  • Ever-expanding duties (i.e. social media, content, etc.)
  • Not enough staffing
  • Not enough budget
  • Scope creep
  • Measurement / ROI
  • Executive buy-in
  • Lack of alignment with marketing
  • Reviews and approvals
  • Employee experience

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