B2B marketers choose their top 3 challenges marketing to today’s B2B buyer from the following list:
- “Understanding buyers’ changing needs and business requirements”
- “Engaging buyers at the right time in the right channel”
- “Creating the personalized campaign and content that will engage buyers”
- “Arming the sales team with the right content to engage and accelerate target buyers”
- “Outdated marketing technology stack”
- “Unpredictable sales cycles and loss of control”
- “Our legacy GTM model focused on top-of-the-funnel and no longer works on today’s B2B buyer”
- “Inexperience with customer and intent data and analytics”
- “Internal silos and organizational inefficiencies”
- “Our company does not promote a customer-centric culture”