Top Challenges to Providing An Exceptional B2B CX Articles

The top challenges to providing an exceptional customer experience, as identified by B2B marketing, sales, and customer success professionals:

  • Lack of communication between teams
  • Misaligned efforts and goals between teams
  • Lack of unified view of the customer
  • Inability to acquire and retain talent
  • Ineffective leadership
  • Inadequate or inaccurate data
  • Missing or inadequate technology

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