Top Challenges to the Development of Effective Content Articles

CMOCouncil Top Challenges Development Effective Content Apr2020

The top challenges organizations face specific to the development of impactful and effective content, including:

  • Budget to develop high quality robust content at scale
  • Knowing if the content being created is actually influencing and engaging to our audience
  • Taking ideas and translating thoughts, concepts and even notes on napkins into reality
  • Measuring true content ROI against our business goals of growth
  • Accessing creative talent that can develop the interactive formats our customers desire
  • Staying ahead of the curve with innovative interactive content

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