Top Communications Challenges Articles

JOTW Top Communications Challenges Jun2020

Communications professionals choose what they believed (prior to COVID-19 being declared a pandemic) to be the biggest issues currently facing communications, including:

  • Measuring the impact; proving value; demonstrating ROI
  • Executive team doesn’t understand comms
  • Cutting through the clutter and noise
  • Budget
  • Ever expanding duties (i.e. social media, content, etc.)
  • Complicated or prolonged review and approval process
  • Balancing priorities among diverse stakeholders
  • Gaining executive buy-in
  • Not enough staffing or headcount

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