Communications professionals choose what they believed (prior to COVID-19 being declared a pandemic) to be the biggest issues currently facing communications, including:
- Measuring the impact; proving value; demonstrating ROI
- Executive team doesn’t understand comms
- Cutting through the clutter and noise
- Budget
- Ever expanding duties (i.e. social media, content, etc.)
- Complicated or prolonged review and approval process
- Balancing priorities among diverse stakeholders
- Gaining executive buy-in
- Not enough staffing or headcount
