Top Complaints About Marketing from Sales Articles

The top complaints that B2B sales professionals have about marketing teams:

  • Targeting the wrong leads
  • Underperforming tools or systems creating extra tasks
  • Inability to effectively educate leads
  • Insufficient or inaccurate data
  • Lack of willingness to collaborate
  • Incorrect attribution or vanity metrics (tracking quantity of leads over quality)
  • Competing go-to-market strategy or goals (KPIs)

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