Top Considerations When Evaluating New MarTech Articles

Ascend2 Top Considerations Evaluating New MarTech Dec2020

Marketers’ top considerations when evaluating new marketing technologies:

  • Ease of use
  • Associated costs
  • Ability to customize
  • Insights and analysis
  • Ability to automate
  • Ability to integrate with existing stack
  • Scalability
  • Data governance
  • Dashboards and visualization

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