Top Customer Journey-Based Methods Articles

Pointillist Top Customer Journey Based Methods Jun2020

The methods and approaches organizations are using for understanding and optimizing customer journeys, including:

  • Customer journey mapping
  • Defining journey stages
  • Defining journey-based metrics, KPIs or milestones
  • Analyzing and optimizing each customer touchpoint or channel independently
  • Analyzing connected customer interactions across three or more channels & over time
  • Customer journey analytics
  • Customer journey management
  • Defining behaviors that indicate which customers will reach their goal
  • Customer journey testing/optimization
  • Customer journey orchestration

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